About Tutoy – Our Story & Mission

About us

About Us

We are an Egyptian company established in 2016, driven by a deep passion for woodworking. Our journey began with our first brand, "Naggar & Storgy," specializing in premium home furniture. As we grew, so did our vision—we felt a calling to create something meaningful for the next generation. We ventured into the world of educational toys, designed to pull children away from the digital screens that impact their mental and emotional well-being. We wanted to bring back the tactile, imaginative joy of "real play." In 2026, we reached a major milestone by launching "Totoy"—a brand dedicated exclusively to children.

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Products for Sale

That's why we strive to offer a diverse range of products that cater to all styles.

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Happy Customer

We pride ourselves on creating great products and experiences with our valued customers.

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Partner Brand

Partner with brands that share our values, striving to protect our environment.

Our Vision

To become the leading brand in enhancing children's quality of life by providing a safe and stimulating play environment, while establishing the culture of play as a fundamental and essential element in a child's growth and development.

Cultural Standards

We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education.

Designed to Last

From traditional tailoring to the most informal pieces. Our Glozin collections feature the latest trends with the maximum comfort.

Freedom for Everyone

The designs have been created adopting the current trends, while leaving room for personal expression among young people.

Our goal

Our goal is to bring a piece of our creation into every home—locally, regionally, and globally. We strive to be a brand known and loved by children worldwide, dedicated to enhancing their lives and nurturing their mental and emotional well-being through the power of purposeful play.